On Demand & Local TV | News & Notes 4

“News & Notes” are are my take on the things I’ve been reading recently.

We all know on-demand consumption is the future, right? On DemandPeople will still watch live TV but, on-demand options are a true force that at least one study says are taking over TV consumption. I know it, and you know it too. I mostly spend time thinking about on-demand influences in the radio space and it’s part of the reason I’m such a big fan of podcasting.

But what I haven’t thought about in the on-demand shift is local TV stations. Sure, we get the ABC, NBC and CBS shows on demand, but how does that help WLS, WXIA and KCNC? How do those stations combat the shift to Netflix, Hulu, Amazon, YouTube and others?

At least part of the answer is content. To attract an on-demand audience I think you need to make something that is really engaging, and worth watching, not just “watchable because I happened to turn on the TV while your show is on.”

Quick: name a locally produced television show in your city that you love, consider “can’t miss,” and that you DVR or would watch on-demand. I know I can’t.

Currently the majority of local TV programming is the local news, and while a lot of it is good… it’s just not the kind of stuff I would seek out on-demand. It’s a topic and challenge addressed in this article from TVNewscheck.

“To be meaningful players in the on-demand world, broadcasters will have to go beyond news and produce entertainment programming with substantial shelf-life.  You cannot  repurpose programming that you don’t own.”

http://www.tvnewscheck.com/article/88746/can-local-tv-adapt-to-an-ondemand-world


Also on my radar, another article bemoaning the quality and repetition in podcast ads. This time VOX weighs in with an explainer about “why podcasts have such terrible ads” in case you didn’t already know. And for me, I don’t think they’re that bad. Podcast ads don’t really bother me, my question isn’t “why are they bad” it’s “why aren’t more brands doing it?”

http://www.vox.com/2015/9/28/9408375/podcast-ads


Want podcast ads to get better? Are you sick of host read ads? Ok, programmers need more data to present to advertisers, so dive into programmatic advertising.

http://www.niemanlab.org/2015/08/how-podcasters-are-turning-to-new-technologies-and-partnerships-to-introduce-programmatic-ads/


What do you think? Leave your comments.

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